The largest gathering of anyone and everyone in cinema, CinemaCon 2024, is just around the corner. With the buzz going on around, there is no doubt that the biggest celebration of cinema is packing some big moments and we can’t be more excited. We, at Atom Seating, one of the fastest growing cinema seating manufacturers and distributors in the USA, the UAE and Europe, will also be making our 5th appearance at the event. This time our claim is – Sustainable Materials Management and Lifetime Warranty. What’s that about? Let’s find out.
We have always had a multidimensional approach to cinema seating manufacturing and distribution. Where, on one hand, we emphasise on seating features that accommodate the modern day moviegoers, assuring that the cinema owners find a trusted seating partner in us – has always been our motto too.
Sustainable Materials Management (SMM) is a methodical way of using and reusing materials efficiently throughout their entire life cycle. It involves a shift in societal attitudes towards natural resource use and environmental preservation. SMM aims to maximize material usage while minimising consumption. It also focuses on decreasing the presence of toxic substances and environmental harm across the material life cycle.
As a responsible and environmentally conscious company, our sustainability mission is depicted in two aspects.
Durable structural integrity: While sustainability is about efficient use of raw material, it is also about employing materials that are durable and can breeze through the test of time. The sturdy metal frame along with metal armrests and metal backrests of our recliners and gliders do just that. They take off the stress of short term replacements and repair of recliners from cinema owners shoulders while keeping a check on the environmental implications of replacing cinema seating every so often.
Responsible upholstery sourcing: Our upholstery is also sourced responsibly with a variety of options made from sustainable material. All our upholstery is tested for over 100,000 rubs, delivering consistent comfort and optimal movie watching experience. Smaller upgrades like the cushions are also thoughtfully designed in easy changeable solutions.
Due to our commitment towards Sustainable Material Management, the longevity of the lifecycle of our recliners has increased manifold. Our offer of Lifetime Warranty on metal structure is a proof of concept towards our stand.
We will be at Booth 320J between 8th and 11th April CinemaCon 2024. Meet us to learn more about our plans for Sustainable Materials Management and our Lifetime Warranty.